BMW’s fascination lies in its history, which stems from great ideas transposed into stylish objects with innovative design.
The new BMW Eyewear collection reflects the brand’s spirit with a contemporary aesthetic, cutting-edge technical features, and the utmost attention to detail. Elegant shapes and sophisticated silhouettes in easy-to-wear men’s and unisex sunglasses and optical frames are delivered through distinct, complimentary eyewear lines.
The BMW collection is characterized by classic shapes harmonized with design elements and combinations of premium materials. A modern style for glasses designed for everyday wear that are the perfect choice for customers who love the brand’s elegance. The sunglasses come with special Vi/ON lenses that are ideal for driving, as they enable wearers to clearly see the world around them as well as their car’s LCD screens thanks to a reduced polarized filter that blocks even the most intense glare. Dynamic profiles and bold color-block combinations for the BMW M Motorsport collection, which is inspired by the world of racing. These sunglasses and optical frames stand out with their lightweight feel and sporty, youthful design. The eyewear is designed for all the fans of the BMW community who are always looking for distinctive design and detailed precision.